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Budget Proposals

  • Initially, a Budget Proposal would cover approximately 4 months until the next budget is due. Currently Budget Proposal periods will align more with the periods of Roadmap Phases (2-3 months).
  • The Budget Proposal normally withdraws the total amount needed from the Aragon Treasury wallet and makes it available for the multisig or sends it directly to recipients, depending on the budget allocations and purposes.
  • System: multisig wallet(s) spend a significant portion for the budgeted purposes.
  • Every 4 months the Treasury vesting contract unlocks a fixed amount of tokens with the Treasury wallet as recipient. If a vesting amount has been unlocked, the budget proposal will include the claim transaction for it, which will trigger a transfer from the vesting contract to the Treasury Wallet.
  • Due to the vesting contract claim transactions and potential other budget reallocations, the impact of the Budget Proposal on the Treasury Wallet balance and the total requested amount of the Budget Proposal may be different.

Budget Allocations for Period November - December 2025​

Aligning with the new Roadmap Phase 3, this budget proposal will cover a period of ~2 months till EOY.

General Budget Requests

  • Rewards Airdrops (XP etc.): 3.5M
    • These airdrops are now more spread out and will be executed every 2 months instead of every 4. Some $RETAIL is also already spent for the Mission Rewards. This request is to ensure that a sufficient amount is budgeted for reward airdrops into January 2026
    • For this item we will only repurpose $RETAIL from an allocation that is already held in the DAO Main Multisig Wallet for previously executed airdrops which were not spent entirely. So this budget item will not be drawn from the DAO Treasury Wallet.

Roadmap Phase 3 Initiatives:

Budget Requested for Roadmap Phase 3 initiatives: 7M $RETAIL total:

  • Run our Core Coordination Engine: 1.5M
  • Growth & Visibility: 2.5M
  • Onboarding/Member Experience: 1M
  • Partnerships: 2M

Phase 3 Roadmap budgets will disburse 50% of allocations upon approval directly from Treasury and the other 50% will be received by the Main Multisig Wallet in reserve and disbursed upon completion of the defined deliverables (or KPI's). Deliverables are described in the full proposal text

Budget Summary

  • Total Budget: 10.5M $RETAIL
  • Total amount of $RETAIL to be request from Treasury: 7M $RETAIL

Budget Allocations for Period August-November 2025​

  • Marketing budget (at disposal of marketing team for giveaways, other marketing initiatives) - managed by marketing wallet: 2M
  • Partnerships & BD budget, for initiatives developed through Contributors Team - managed by main multisig, rules apply*: 12M
  • XP Rewards Airdrop: 6.4M
    • This Rewards budget would be for the XP airdrop by Dec/Jan. There is already 7M allocated for the upcoming airdrop Aug/Sep
  • Reimbursement for the investment in the new on-boarding website. 2.6M
    • based on recent exchange rates/moving average (original cost was $3,000).

Phase 2 Roadmap: 11M

  • 3M tokens for our content/growth intiative
  • 4M for our external partnerships/co-marketing initiative
  • 3M for building out the Retail DAO Hub/Portal
  • 1M for driving the early Base conversations

Phase 2 Roadmap budgets will disburse 50% of allocations upon approval and the other 50% upon completion of the defined deliverables (or KPI's). Deliverables will be described below in the comments section.

*: Rules that apply for the Partnerships & BD budget: maximum size of partnership/BD deals that can be approved by Contributors Team is 4M tokens. If deals of larger quantities are considered than that explicitly needs community approval (either by snapshot if the token amount is still within the partnerships/BD budget, or by Aragon treasury vote if the needed tokens exceed the partnerships/BD budget).

Budget Summary

  • Total budget requested from Treasury: 34M $RETAIL
  • Total vesting to receive by Treasury: 38.8M $RETAIL This proposal will cause Treasury balance to increase by 4.8M because the total budget allocations for this season are lower than the periodic unlock.

Approved Budget Allocations for Period May-September 2025​

The following aspects required budget allocations for the period May-September and were approved and executed per Aragon Budget Proposal:

Part 1​

  1. Hiring budget: 10M RETAIL (to fund rewards for various roles) - sent to designated hiring budget multisig wallet.
  2. Ambassador program: 10M RETAIL (a new initiative to attract ambassadors that promoted the DAO among fitting communities) - sent to Main Multisig Wallet.
  3. Discretionary budget: 20M RETAIL (this budget was to make token expenses as they occurred or fund new activities in the next period at the Contributors team's discretion) - sent to Main Multisig Wallet.
  4. XP Rewards for May-Aug: 7M RETAIL - sent to Main Multisig Wallet (after these funds were received, XP rewards distribution started shortly).

In the Genesis Proposal, there was a provision for budgets that a periodic reward would be allocated to the Contributors Team. For this period, some Contributors proposed that no Contributors reward allocation would be requested.

The total budget therefore that was requested from Treasury on Aragon was 47 million $RETAIL.

Part 2​

The budget proposal also included a transaction that claimed the first unlocked amount of tokens from the vesting contract, of which Treasury was the beneficiary. This transaction therefore sent the 38.8M unlocked Retail DAO tokens from the vesting contract to the Aragon DAO Treasury on Aragon. This meant that this budget proposal caused a net reduction of the Treasury balance by 8.2M $RETAIL.

Budget Allocations 4-30-2025​

The multisig wallet already has the following budget allocations (excluding airdrops and LP reserves) per April 30, 2025:

  • XP Rewards (Jan-Apr): 8,000,000
  • Unallocated (reserved for Snapshot proposals): 16,800,000