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Roadmap

Roadmap Phase 3 focuses w/ action items:​

(Work in Progress, last update: 11/08/2025)

Roadmap focuses framed as problems to solve:​

  • Get more people to know about Retail DAO
  • Further roll out new Coordination Layer strategy
  • Improve the signal to noise ratio within our Discord
  • Give people more reasons to upgrade to Pro/VIP
  • Make holding RETAIL a no brainer
  • Reduce friction for new joiners
  • Make partners see Retail DAO as a valuable distribution platform

Action Items:​

North Star: Grow weekly active coordinators (participants in our missions).

Running New Core Coordination Engine:​

  • Run 1 mission per week / 10 days
  • Create and share mission recaps
  • Define/start mission leaders program
  • Help launch new research squads
  • Tweak XP/Reputation system to match

Growth & Visibility:​

  • Explore new content formats
  • Mission reports, Participation stats infographic?
  • "Reply guy" initiative
  • Make full video + X article about Coordination Layer
  • Base takeover campaign (after public launch)
  • Get Retail DAO on Base app like profile/account

Onboarding/Member Experience:​

  • Improve onboarding flow
  • Personal onboarding call for VIPs
  • Weekly coordination call for everyone (help newbies, get feedback too)
  • Create member database for intros

Partnerships (optional):​

  • Create Media/Partners Kit
  • Close/execute partner paid mission campaign(s)

Roadmap Phase 2 focuses w/ action items:​

Growth/content

  1. Define our Brand Story (one-pager),
  2. Revamp social strategy (w/ content calendar),
  3. Execute on the new social strategy (X posts, clips, full videos, reply guy),
  4. Create Raid incentive program,
  5. Implement audit fixes,

Build apps/tools for Pro/VIP members

  1. Find external partners for deals and co-marketing,
  2. Create Retail DAO Hub for community (poll community on features),

Join the Base ecosystem

  1. Establish early relationship to see what they're looking for,
  2. Have big community presence on Base App once it becomes public,
  3. Build towards a partnership with Base

Roadmap Phase 2 has finished with most action items completed and some remain ongoing initiatives.

Roadmap Phase 1 :

  1. Get our token verified on Basescan, Uniswap, Dexscreener (so the spam token warning goes away).

Completed:

  • Execute our Season 2 Airdrop for new and existing members.,
  • Start doing weekly X Spaces.,
  • Integrate with CryptoEQ's research platform so VIP members can access it.,
  • Adjust our XP rewards system to better incentivize and prioritize actions that benefit the DAO.,
  • Launch our Ambassadors program.,
  • Work with UI/UX designer to revamp our website (make it better for converting new users)
  • Make videos walking people through the process of buying RETAIL step by step
  • Make a video explaining CryptoEQ research reports and features/benefits

Roadmap Phase 1 is complete!